How Conversion Rate Optimisation Can Help Make You Money

Posted on February 20, 2012 by admin

When it comes to online marketing the most important thing to all parties involved, whether you are an MD of a company or the MD of the marketing agency handling different clients, is how much profit you can make from your investment.

With brilliant marketing tools such as PPC, SEO and now Social Media Marketing there are plenty of opportunities to generate business and make a lot of money. To maximise these opportunities Conversion Rate Optimisation can play a key part.

What is Conversion Rate Optimisation (CRO?)

CRO is the process and optimisation of a website that turns traffic generated both generically and through PPC into leads or sales and it’s soul purpose is to increase a an ad campaigns return on investment.

The aim of conversion rate optimisation is to create a landing page that gives user the very best experience whilst channelling them into making a decision that will help profit the owner of the site, whether it is through a sign up, registration or subscription.

How to Use it successfully?

There are many methods that will help you develop the perfect lead converting landing page for your online marketing campaign. Often when people are working with SEO and PPC they become engrossed in looking directly at the campaign itself by questioning the keywords or altering the ads every 5 minutes. Yes these things are important but just as important are the page that you are sending these clicks through to and in more cases than not if a campaign isn’t producing leads, it is usually to do with the landing page itself and not what is bringing people to your site.

Tip 1 Test, Test, Test

It is vitally important that you test all avenues in terms of data capture. Draw up more than one design for your landing page and run what is called A/B testing. This way you can compare the two landing pages alongside each other and determine which page has the best conversion rates until you find the best page possible for your visitors.

Tip 2 Produce Quality Content

The most important thing to consider about content when you are writing it for a landing page is the relevance. Whether it is PPC or SEO or both that you are using to bring people to your site, take time to look what you have written in your ads or anchor text to get them there and look at the keywords that you have used. The landing page should be a direct follow on from these in terms of what is written. After all that is why people have clicked through to your website in the first place.

Tip 3 Strong Calls to Actions

The best way to get good quality, lead generating visits to your site is to include good, strong calls to action throughout the process. That comes from the wording of your ads on Google Adwords, right through to your landing page, where these calls to action should be highlighted and clear for the visitor to see.

Tip 4 Interactive Thank you pages

So you have got your visitor to fill out the form or purchase on the product on your site. Don’t miss the golden opportunity to further your audience through them. Include a Facebook like page or links to future promotions or even a subscription to email updates on further promotions. This can lead to future business either through this visitor or someone connected to them. By doing this you could effectively achieve 2 or 3 conversions from 1 form fill.

Tip 5 Monitor Your Sites Performance

Google Analytics is a brilliant tool for seeing how your site works. You should be using it to see where visitors go on your site. Set up conversion goals to help identify how people navigate through to your thank you page and where in the process they are dropping off. This will allow you to strengthen any areas of the site where there is a high exit or bounce rate and target other areas of your site which perform particularly well.

Above are just some simple tips on how to use conversion rate optimisation. If you put these things into practice and remain consistent with the monitoring and use of them then you will more than likely witness an improvement in performance and more importantly your return on investment.

For further information on CRO why not contact us today.

 

Posted in PPC, SEO, web marketing | Tagged , | Leave a comment

The Affects of Social Media on SEO

Posted on February 9, 2012 by admin

This is fast becoming one of the most debated topics when it comes to marketing online. Do social media sites affect how your website performs in search engines? Is there a specific strategy that we should all switch to? What is next for the world of online marketing? We take a look at all of these points in this blog.

What Does Social Media Do for SEO?

There are a lot of different theories on just how social media is making an impact, not least the arrival of Google Plus and how being a member of Google’s social networking answer to Facebook, will give your websites ranking a boost.

Speaking of Facebook, the growth of this social site has seen many people prosper financially thanks to increased job opportunities and their own unique advertising method. Does this reflect in terms of SEO? Yes it most certainly does. In recent studies it was proven that Facebook share over 60% of Google activity.

But how the social media sites work in terms of SEO is far less simple. They do it by following the same simple guidelines that have always been in place. That is ensuring they are full of top quality and relevant content, providing links and targeting tags to match the Google Algorithms parameters.

By providing the famous ‘like’ button, twitters ‘retweet’ and Google Plus’s ‘+1” this is opening up more and more sites to become viewed as authority sites for the subject they are covering. As well as that they are providing a link to their sites. So every time someone clicks on one of these Social Pointers they are agreeing that your content is quality and relevant as well as creating an extra link. All things the Google search engines can’t get enough of.

The other thing Social Media does, much in the same way television does is create interest towards queries on keywords that are used in search. For example when someone tweets something about a celebrity it is often common practice to want to find out more about what the tweet was about, so the next step is to go to Google and type in the keyword related to that tweet. This therefore generates a new query. The beauty of this is that whilst you have done this, somewhere else someone has done exactly the same thing and before long you will begin to notice this subject coming to the top of Google search ranks as more and more articles on the subject are searched for and read.

Further proof that social networks are having a direct affect on SEO and the search rankings is that Google has come out and said it themselves. They were stated as saying “Links shared through Twitter and Facebook have a direct impact on rankings”. The key word in this quote is ‘links’ as this is one of the things Google considers as part of it’s algorithm and one of the key elements it considers.

Is there a new strategy we should switch to?

Yes and no. If you are not already using social media outlets to market your business then you should definitely start now.

But in terms of how you do things there is no change to the way you target SEO with your own website.

The key things to concentrate on are still good, relevant, quality content and links. That is what will get you better search rankings. If when planning your social media marketing campaign, you stick to these standard basics then you will be well on the way to success in terms of SEO.

What is next in the world of online marketing?

This is the one question that is always too difficult to answer. Such is the unpredictable nature of technology who knows what is in store but if there are two things as an online marketing business you should be investing in it is definitely social media marketing and mobile web.

These two things that are growing trends across the world with a scope for expanding their influences further and therefore can’t be ignored,

In terms of SEO, just keep writing great quality content and building strong relevant back links and perhaps sign up to a social media site or two and you will always stand in good stead.

For more information on Social Media Marketing and SEO contact us now.

 

 

 

Posted in Facebook, SEO, Social Media, twitter, Uncategorized, web marketing | Tagged , , , , , , | Leave a comment

Facebook To Rescue Faltering World Economies?

Posted on February 2, 2012 by admin

Well maybe not but it is certainly doing its bit in terms of providing revenue and jobs across the world and further proving it’s influence throughout the world.

In previous blogs we have discussed how Facebook have been increasing there influence when it comes to online marketing. Well recent figures from last year have gone further to display just how big Facebook really is.

Last week it was revealed that Facebook supported over 35,200 jobs across Europe and furthermore contributed a staggering £2.2billion to the UK’s economy as well as £12.7bn across Europe’s 27 member states. Not bad figures for ‘just’ a social networking site.

Throughout last year Facebook helped millions of small companies find business and helped  even more jobseekers find work and last week it was announced that this year they would be giving away up to £4.2 million worth of credits for small businesses and companies to spend using their ad tools. This will see as many as 50,000 small businesses receiving up to 100 Euros (£83) each to spend on Facebook’s Ad Boost program.

Facebook are also looking to bring in new initiatives and training to help younger people realise the potential of working within digital media.  With figures like the ones shown above being released, it is not difficult to work out why they are targeting this.

Social media and digital marketing are expected to continue growth in terms of influence on how people market their products, communicate and gain revenue. Yet in the UK there is still little awareness of how prosperous and how many great employment opportunities can and will be created by its growth.

More and more people will be looking for Facebook, twitter and Google plus savvy people to come in and manage that side of their marketing direction and with so many people currently losing jobs or coming out of University to find that there are no jobs, this initiative alone is brilliant in helping to cut unemployment rates.

Pretty much every company has a marketing department and whether we like it or not the future of marketing is online and more importantly through Social Media. That is why Twitter have revamped their site to be more brand friendly and why Facebook are taking on more and more initiatives to make sure they maximise its potential.

Such is the magnitude of the growth in social media influence, the biggest companies are thinking of ways that they can further exploit them. Over in the USA, huge companies such as Coca Cola are planning to target the social media websites in the ad breaks of the Superbowl.

The Superbowl commands one of the largest audiences in the world and during half time and breaks in play companies like Coke, advertise their products on the TV. But such is the power of Twitter and Facebook, it is expected that most of the people watching the Superbowl will be sat with their phones or laptop as they watch.

So what these big companies are doing is encouraging people to comment on what they think of the adverts they see on TV so they can watch what is trending and develop a focus strategy based on real time, public opinion.

It is clear that over the next few years that Facebook is going to lead a global social networking revolution in terms of marketing and with reports such as these, this can only be a positive thing,

They are also set to go public in the coming weeks, where it is expected to further prove its value, with figures such as $100billion being thrown about, in reference to it’s potential worth. With this Initial Public Offering (IPO) is expected to follow further increases in job opportunities created by the Facebook network and a far greater income.

The future is social media, the future is Facebook

 

 

Posted in economy, Facebook, Social Media, web marketing | Tagged , , | 2 Comments

Don’t Get Your Hand Caught in the Cookie Jar

Posted on January 27, 2012 by admin

Last year one of the more controversial pieces of legislation passed by the Information Commissioners office (ICO) when it comes to the internet and website development was the law that was brought in to deal with the use of cookies.

Cookies are the messages that are given to a web browser or server that is created from historical data of the user. The message contains data about the user picked up from memory and can influence the way we use the internet based on what we are interested in or have previously browsed. So it is effectively stored memory of the user.

Most websites use this information to improve functionality for the user and to track their own websites performance so they can continue to improve the user experience but it’s the minority that use this information dishonestly that have convinced the ICO to bring in this new law.

So what did the new law state when it was brought in? Well basically websites can no longer use cookies or similar processes unless they are considered absolutely necessary.

Necessary cookies are ones that remember login details or basket details when you’re shopping online. Anything that simply remembers your searching habits or the websites you have been looking at are now banned.

So what does this mean for websites? Is it a good thing or bad? Well for most websites within the EU it actually means that they are in fact breaking the law and could be classed as illegal.

Do not threat though, as you have until May 2012 to either get rid of the cookies associated to your site or create warnings for your users and the option to turn them off. But that, for a lot of website owners, is the problem and it also poses an annoying inconvenience for web users to, as in most cases it will mean the excessive use of pop ups.

The main problem with this method is, as I have previously mentioned most websites within the UK use cookies, so when you are browsing the internet as a user, you will soon become plagued by pop ups. This measure would effectively kill the internet experience for people and in turn cost a lot of companies business that they used to get without problems.

Of course the other way around the problems caused by the new cookie legislation is to simply remove them all. But this will also damage the user experience as website functionality is one thing that will particularly suffer

What will happen you ignore the new law?

The Information Commissioners Office have not yet put any formal style of enforcement in place yet for those who do not become compliant to the new law but have hinted towards civil monetary penalties. These will not be enforced until after May 2012, largely down to the fact that even the ICO can see that making the necessary changes to meet the law, will have difficulties.

This is displayed in the action they have taken on their own website, where they have introduced a yellow pop up at the top of the page. This explains how the site uses cookies to track how people use the site and for some functionality and then offers them the opportunity to turn them off, with the warning of the effects this will have on the site.

The problem with the way they have done it is that it clearly contradicts the issue they are trying to counteract by introducing the law. It is written in a way that assumes that the person entering their site knows what a cookie is and what it does. The laws purpose is to help protect those who don’t know what a cookie is or does, so effectively by their own legislation their site is not compliant.

Overall Summary

Well ask any website developer what they think of the law and you may wish to cover you ears when they give their honest opinion. Yes, protecting people’s privacy is definitely an issue that needs addressing but bringing in this law is too sweeping for its purpose.

To put it into perspective, if one window cleaner was stealing from the properties he worked at. You wouldn’t then go out and ban all window cleaners or enforce that they get permission slips signed every time the come to clean your windows. It would slow their work down and annoy you as a home owner. You would instead sanction against the ones who are breaking the law.

The same can be said for website owners who use cookies. The majority use them for innocent purposes such as tracking how their own website performs so that they can improve the experience for future visitors of the site. It is the minority that are using them for dishonest means and it is them who should be punished.

Will this law ever be properly and fully enforced? Well the fact that when you set a pop up requesting  permission to use or not to use cookies, you will then need to use a cookie to record and remember the users answer, it is going to be extremely tough for the ICO to draw the line on this legislation.

For now most websites are carrying on as they go, but by May 2012, all website owners will have to of found some way to ask user consent for the use of cookies.

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Website Maintenance Made so Much Easier by Content Management Systems

Posted on January 23, 2012 by admin

Content Management Systems have become more and more popular as time moves on. In this blog we take a look at why this is so.

Completing the design of a website usually brings a great sense of achievement as you are happy with the look and feel of the site. But one of the most important things to remember about managing a website is that for it to be a success with users, it has to be kept up to date. But keeping it up to date is often seen as the tedious part of having a website and every year thousands of company websites perish due to lack of attention from their owners.

So how do you remove this tedious process? Well in truth you can’t but what you can do is make it a lot easier and shorter. This is where installing a good Content Management System (CMS) comes in.

So why have content management website maintenance so much easier?

1)  Anyone can use Content Management Systems – Pretty much anyone can use a content management system as there is no technical knowledge needed such as html etc All you need to be able to do is no how to use a keyboard and away you go. This is great for both users and company owners, who do not have to spend more money on a more technically qualified person to take the job of updating the site.

2) You can edit content without effecting layout – One of the most annoying things about designing a website without CMS is that the slightest alteration to the text can affect the whole layout of the page. A CMS puts a stop to this as content is kept separately to the layout.

3) Easily Accessible – At any given time any amount of users can use a CMS which means multiple people can do work on the website and they can do it from any location providing they have the administration password and permission. Again this can be great for company bosses who don’t have the budget to employ extra staff to manage the website as they can give log ins to all of their staff who can update the site as and when it is necessary.

4) Brilliant for SEO – CMS’s are excellent for improving SEO as you can put whatever links you like and in quantity throughout your pages. As anyone who has studied search engine optimisation probably knows, the search engines love links.

5) Low Cost – With Content Management Systems you pretty much eliminate any of the added costs that come with website management. There is no need to pay for extra training as it is that simple to use. There is no need to bring in a new role for someone to manage the sites content from a central hub as you can make the alterations from any station or computer in any room or building.

Conclusion

These are just a few simple reasons why Content Management Systems are a good idea. For more information or to enquire about a CMS for your website. Feel free to contact us or visit www.barsbank.com for more information.

 

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Facebook Ads – Building a Campaign

Posted on January 23, 2012 by admin

Facebook advertising is something that has taken off over the past year, as companies turn to the most interactive website on the net to bring in more business. This is a basic guide on how to set up an effective Facebook advertising campaign and the reason why it can work so well for any company.

Step 1 – Build Your Presence

Building a Facebook presence is the first thing that your company needs to do. You do this by creating a Facebook Page. This is effectively a profile page for your company and the hub of your campaign.
A page takes just minutes to set up and once it is you can post content, link, videos, images and blogs that will engage people when they visit your page. But how do you get people to find your page and connect with it? Well this is where a bit of good old fashioned manual advertising comes into play.
Start including the link to you Facebook page on all of your promotional material including your business cards, posters, emails, flyers, newsletters and even you own company website. The more you put the link out there, and direct people’s attention to it the more interest you are going to get.

Step 2 – Reach out to new customers, clients and fans

Facebook Ads are paid ads that are designed to get people to visit and like their page and the genius of them is how they are targeted to work. Imagine having the ability to target to a specific audience based on what they personally like or do? Well you can with Facebook.
These ads can be targeted at people based on their age, gender, likes, jobs, education, relationship status and more, thanks to Facebook being a social networking site. The good thing about this is you will receive more relevant interest from your advertisements than you do on other web marketing packages.
Facebook Ads comes at a cost thought. It’s based on two spend models. Cost per Mille and Cost Per Click and the fact it is only making people aware of your page means you have to manage you budget carefully. But Facebook help you with this by providing you with a suggested bidding range designed to help you decipher the minimum and maximum you should bid.
Step 3 – Promoting Your Pages Popularity


So you have set up your page and advertised it to a specific audience that you know is going to be interested in the content, service or product you are offering. How do you spread the word further and get people to see what a good, interactive service you are supplying to your subscriber-ship?
Using Sponsored stories you can pay to ensure that when one of your fans mentions or talks about your company or page subject, their conversation, dialogue or wall posts appear high up on the news feeds of people who are connected to them. You can even use the same targeting tools as are available in Facebook ads so not only does it appear high up on their news feed but particularly on the news feeds of those who share a related interest or characteristic to your page.
As with Facebook Ads you are in complete control of the budget and also the suggested range is available to avoid over spending.
This will bring in further promotion an undoubtedly due to the well known sheep factors that occur amongst groups of friends you will pick up extra fans and customers.

Step 4 – Engaging your audience


Facebook offers platforms to achieve this where you can develop applications to keep peoples attention and get them to interact. These applications include games, polls, like buttons and more. The key aim is to provide a rich social experience for your audience so they will remain a fan, friend or a customer and go on to recommend others.
An example of an application at work is the popular Facebook game Farmville. More and more people are signed on to this, largely because people had a go on it and then invited their friends to do the same.

Conclusion

All 4 of these methods can be successful as a tool used on its own but when you bring them together Facebook offers a pretty unique marketing package that can do wonders for your brands, products or companies reputation.

Posted in Facebook, facebook ads, Social Media, web marketing | Tagged , , , | Leave a comment

Can Google Plus Make 2012 it’s Year?

Posted on January 6, 2012 by admin

What is Google Plus?

We have often stated how Google is the pace setter when it comes to the internet. But one of the things that they did not get the heads up on is social media . That was down to websites such as MySpace, Facebook, Twitter and the many other smaller social media pages that exist out there in the big wide world that is the World Wide Web.

But not being ones for being left behind, Google decided to finally dip their toe in the social media marketing world and last year rolled out their own site that was billed to take on and hopefully topple Facebook’s stranglehold.

So how did their first 6 months in the world of social media marketing work out. Well keeping things in perspective, actually very good. They have already in 6 months crossed the 62 million mark in terms of people using the site and that number is expected to grow wildly over the coming year.

So What Does Google Plus Have to Offer the world of Social Media?

First things first one of the key differences to bear in mind about Google Plus is that it has not originated from a private network. When Facebook and Twitter started up they did things gradually and developed their audience over time.

Google is a public website and this is why it will work in the long run. With so many people using the site to search for products, advertise, watch videos and much more, Google already has a ready made audience to get ahead when it comes to social media marketing.

From the outlook it looks like just another social media site but when you get down do it, this site offers so much more. For Twitter fans it brings the same update format but it rids of the irritating 140 character limitation. A feature that is bound to eventually see Tweeters switch over, as and when Google Plus grows in popularity.

For companies looking to use the web for marketing Google Plus is brilliant for different reasons. The way the site works you choose circles in which to join that determines who you connect with. So if you are a business and you want to get your company noticed for a specific reason, for example in Barsbank’s case, Technology then you simply join the technology circle. This means that whenever you post something as a company, only the circles you have joined can see your content making it more specific for the user.

This feature is great for networking with people and in turn, generating business.

Secondly it is largely rumoured and expected that, as Google Plus continues to grow,  the site will start to have a bearing on Search Engine ranking.

So basically if you are a user who posts content on Google Plus and/or has the Google Plus button on your websites or blog posts. then you will stand a better chance of appearing at the top of the Google search results.

This might be a great thing for businesses users and bloggers or it could simply be a very clever marketing tactic from Google Plus.

The way it is supposed to work is that you sign up for Google Plus and join and create your own circles, whilst implementing the Google Plus button (basically Google’s equivalent of the Facebook Like button) on your websites or posts elsewhere. In return Google will take this into consideration when determining page rank. The other thing that Google are allegedly proposing to do is affect your page rank in the search results looked for by the people who you create circles with. So just because you network with them, when they search for a product that is relative to your website on Google, your website will be returned to them.

These are the clever social media marketing ploys for users of the sites but it could be just hearsay, being talked about so that new users, particularly bloggers and businesses, sign up for the site and therefore increase its popularity.

What is expected from Google Plus in 2012?

Google Plus is widely predicted to make a breakthrough this year as a social media site thanks to a well put together advertising campaign in America involving several celebrities. There is also the fact that they are currently developing their site to work with Android handsets.  As I have written in previous blogs, more and more people are buying mobile applications and using the mobile web, so this is only going to increase Google Plus’s audience even further.

At the moment it is estimated that around 600,000 people are signing up to Google Plus a day. With the likes of YouTube and the power of Google Search you can expect that figure to increase over the coming months. In fact one researcher thinks that Google will hit 400 million users by the end of 2012. That is half amount currently using Facebook and if it happens it will display a staggering growth rate that will have the whole of the social media marketing world looking over their shoulders.

 

Posted in Facebook, Social Media, twitter, web marketing | Tagged , , , | 2 Comments

Google Adwords Exams and How to Pass Them

Posted on December 22, 2011 by admin

When diving into the world of Google marketing it you are required to take the Google AdWords exams. Passing it can be easy, if you choose to make it easy for yourself. When I started working with Barsbank I had no knowledge of Google AdWords. I was a complete beginner and I passed the exams first time. How did I do it? Simple I revised like mad.

If you are new to Google AdWords or even if you have been working with the package for a couple of years, do not expect to do the exam without doing the necessary study and pass the exam.

There are questions on their designed to make you think and at the end of the day the purpose of the exams are to create an expert.

So what tips can I give on the exam? Well every exam is different so don’t expect the same questions as someone else you know had. It is highly unlikely that will happen.

Secondly there are some brilliant resources on the Internet. The Google Learning centre has all the information you need. Look through it and take notes and highlight key parts. Yes it might be boring but the rewards are worthwhile and make sure you watch the video presentations. They will help ease the boredom a little bit.

Invest money in ipassexam.com. At present you can get months subscription for £24.99 but the sample questions are almost exactly the same ones that appear on the exam itself. The site is the nearest thing to a mock exam that you will find on the Internet and if you go over the questions relentlessly in the build up to the exam, then you are a sure thing for a pass.

Finally get to grips with Google AdWords itself. Learn to use it, look through the different features and get to grips with the general interface. Don’t leave anything to chance. Familiarise yourself with the billing tab and learn the basics of how Google Analytics can work alongside AdWords.

Google is forever changing its features so even if you’re a seasoned user remember to take that into account as well.

At the end of the day if a clueless beginner like me can grasp it within a month and pass the Fundamentals and the Advanced exams then anyone can.

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Mobile Web – The Revolution is Fast Approaching

Posted on December 22, 2011 by admin

We have suggested for quite some time now that the World was switching on to mobile web. The latest figures released from OFCOM go further in supporting our predictions as it revealed a staggering 46% of people in the UK alone are accessing the internet from their mobile phone handsets.

So with figures like these being released it is not hard to see why major Internet players such as Google and giants of social media, Facebook have and still are investing so much time and money in mobile web based sites, products and services.

If you think these figures are staggering they are nothing compared to that of Japans where it was revealed 93% of consumers were coming from 3G connections from their mobile phones. Seriously if you haven’t already heeded our advice and enquired about a mobile website then this should definitely convince you that now is the time.

Since 2008 the amount of people using the mobile web in the UK has more than doubled and this trend is only going to continue as we move forward, with more and more web capable mobile phones being designed and with the likes of Google and social media websites like Facebook influencing the market.

So what does the mobile web boom have an effect on? Well Social Media is the big winner from the ever increasing trend with 30-40% of the UK public using their handsets to access their Facebook or Twitter profile pages throughout the day. So as a small business it is strongly recommended that you invest in social media for your company.

Another area that is definitely benefiting is Internet advertising. In 2010 the amount of profit made from mobile Internet adverting increased by a mammoth 118% and with even more people now owning web compatible mobile phones in 2011 this figure will surely only increase once more.

People are far more dependent on web shopping these days. It is quicker, easier and in many cases you get the best deals from the webs and the reality is more and more people find it easier to access the web through their mobile phones as they can do things in the real time.  In fact by 2016 mobile web will grab 15.2% of the money spent on online advertising according to a report by Berg Insight.

To conclude it is simple. More mobile phones will be developed over the coming years to involve improved web capabilities, more people will be turning to the mobile web to do things such as shopping, browsing and interacting through social media, more money will be spent in M-commerce each year, due to it being easier than going to the shops themselves so more money will be made by businesses, services and companies.

To avoid being left behind visit our mobile web development page and contact us now for help and guidance with your mobile website.

 

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Google Ready to Take Over the Mobile Market

Posted on December 19, 2011 by admin

With recent news revolving around Facebook floating its stock for a staggering worth of $100bn, it was quite easy to forget about our old friend Google and its hold on the web. But forget at our peril as it has been announced this week that the Android Apps that Google power have now hit 10 billion downloads thanks to their Android Apps.

So what does this mean? Well if Google wasn’t satisfied enough with its global domination over everything internet, it is now preparing to take a huge chunk of the profits available from the mobile web.

In previous blogs we have written about the ever increasing mobile web trend and how over the next few years it is about to spiral to new levels and you know a statement like this is true when Google get on top of it.

At the moment Google still has some way before catching up with Apple in terms of application downloads and profit from the mobile web but this is a significant landmark for them to reach, more importantly because of the speed of the growth.
Originally it took Google time to hit its first million downloads through Android Apps sales but since then things have sped up a notch and staggeringly to hit the 10 billion download mark it took just a month to achieve the last 1billion since hitting 9 billion downloads.

I know what you are thinking that is a lot of billion getting mentioned there but in truth that reflects the nature of the business that is Google.

But is this as good as it sounds?

Well it is widely predicted that in this market Google will, over the next couple of years, be overtaking Apple in terms of mobile applications downloads thanks to their Android Apps but the argument being made against this is that, although the quantity is there in terms of sales figures, the quality in terms of profit is still some way off.

It is important to remember that Apple in many senses had a head start in this market when it comes to mobile web and really revolutionised it. They gained knowledge and experience of selling online applications through the ever popular iTunes. So when it comes to producing and marketing a good quality web application and turning over a profit, they are still very much in the driving seat.

But that is not to say that Google won’t catch up. If they can learn from their competitors and improve the quality of their applications on the mobile web, then there is no doubt that in the coming years that Google will surpass it’s rival.

Below are figures released by the market research company Nielson detailing what were favourite Android Apps of 2011.

Posted in Facebook, Mobile Web, Uncategorized | Tagged , , , , | Leave a comment